Instructors · five practitioners

Taught by people who still ship.

Every instructor works on real products during the day and teaches two evenings a week. We name them by role here; on a call you meet the person who leads your course.

A designer studies a wall of pinned paper sketches and printouts

The pin-up wall

Where most of the teaching actually happens

The five roles

Who teaches what, and what to ask them.

The same instructor stays with your cohort for the whole course. The visiting critic and the studio instructor move between courses, so you meet at least three of the five.

Lead instructor in a pink turtleneck, arms folded, in a dark studio

01

In practice since 2011

Lead instructor, product design

Leads product design for a small software company and runs Foundations. Sets the brief, chairs every Thursday crit and does the one-to-one portfolio reviews.

Teaches

Product Design Foundations

Ask about

  • Framing a brief
  • Hierarchy
  • Case studies
Instructor in glasses and a beige blazer, hand at his chin, in a studio

02

In practice since 2012

Interaction design lead

Designs mobile products for a transport company. Runs Interaction and Prototyping, and is strict about what happens when things go wrong: empty states, slow networks, undo.

Teaches

Interaction and Prototyping

Ask about

  • States
  • Motion
  • Handoff
Instructor in a dark dress with a white collar, looking to the side

03

In practice since 2010

Design research lead

Runs research for a health product team. Teaches interviewing, synthesis and how to make a team change its mind without a slide deck of quotes.

Teaches

Research for Product Designers

Ask about

  • Interviews
  • Synthesis
  • Readouts
Studio instructor in a red head wrap and black top, arms folded

04

In practice since 2014

Studio instructor

A design systems specialist who hosts the Saturday studios across all three courses, drops into breakout rooms and keeps the hands-on hours moving.

Teaches

Saturday studios, all courses

Ask about

  • Design systems
  • Components
  • Critique etiquette
Visiting critic with a grey beard and a green scarf, looking at the camera

05

In practice since 1998

Visiting critic

A design director who joins the final crits of every course and asks the questions a hiring panel would. Gives each learner one written page of notes.

Teaches

Final crits, all courses

Ask about

  • Portfolios
  • Presenting
  • Hiring panels
How we teach

Four habits of the room.

Lectures are short and recorded. The live hours are spent making, showing and changing work, guided by four habits every instructor keeps.

We mark progress, not polish.

House rule since the first cohort

  1. 01

    Show it early

    Work goes on the wall before it is ready. A rough sketch on Tuesday is worth more than a polished screen on Thursday night.

  2. 02

    Name the decision, not the taste

    Feedback says what a choice does for the person using it. “I like it” and “I don’t” are not allowed in crit.

  3. 03

    Write it down

    Every Friday you get a written note from an instructor: what worked, what did not, and one thing to try.

  4. 04

    Change one thing

    Each crit ends with a single commitment. Next week starts by checking whether you kept it.

A day in a cohort

Saturday studio, hour by hour.

Three hours, every Saturday of the course. It is the part learners mention first when they finish, and the part instructors protect hardest.

Seen from above, a group works around a table covered in notebooks and sticky notes
  1. 09:50

    Room opens

    Cameras on, coffee in hand. The studio instructor checks everyone can share paper on camera.

  2. 10:00

    Warm-up sketch

    Ten minutes, one prompt, no erasers. Everyone holds up a page.

  3. 10:15

    Check-in

    One sentence each: what you are making today and where you are stuck.

  4. 10:30

    Heads-down studio

    Ninety minutes of making. Instructors move between small breakout rooms.

  5. 12:00

    Pin-up

    Everyone shares the morning’s work for three minutes and hears two responses.

  6. 12:40

    One change

    You write the single change you will make before Tuesday.

  7. 13:00

    Close

    The room closes. Written notes from the instructor arrive by the evening.

What instructors promise

Four promises, written into every course.

If one of these slips, tell the school office and we fix it the same week. That is the whole complaints policy.

school@example.com

Notes within 48 hours

Every pin-up gets a written response from an instructor by the end of Friday.

One lead, start to finish

The instructor who interviews you is the one who teaches you.

Crits stay in the room

Recordings of crit are never shared outside your cohort, and are deleted after the term.

Office hours every week

Wednesdays at 12:30 CET, open to anyone enrolled in any course.

Apply · winter term

Applications for winter close on 5 January.

No portfolio needed for Foundations. Tell us what you make now and what you want to make next.

Two people talk through ideas beside a board of sticky notes
  1. Step 01 · 15 minutes

    A short written application

    Five questions about your work and what you hope to change. No essays.

  2. Step 02 · within 5 days

    A twenty-minute call

    With the instructor who leads your course, to check the fit both ways.

  3. Step 03 · two weeks before

    Pre-work and your seat

    Pay the deposit, meet your cohort online and start a light reading week.